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Real Estate

Top 5 essentials for a successful sale

1. LOCATION  The pricing of your home must reflect its location.  The better the location, the higher the market price.  When buyers chose a location, they look for access to amenities, school districts, low traffic, easy highway accessibility, proximity to parks, etc...  All of these things must be taken into consideration when determining the value of your home.  We cannot control the location.


2. CONDITION  The pricing of your home must accurately reflect it's condition.  Your job is to make your home bright, shiny and clean (as close to a model home as possible).  My job is to tell the world about it and work to gain maximum exposure.  Take a look around your home.  What little things can be fixed that won't cost a lot, but will have a big impact on how well your house shows?  I will give you suggestions of things we can do to stage the house and get you the most money when you sell.  


3. MARKET  The market is always shifting.  Recession, inflation, competition, mortgage availability, and the public's perception of the health of the economy all play a role in house pricing.  It may be a buyer's market (where there are a lot of houses for sale, and buyers have more negotiating power) or it may be a seller's market (where there are limited houses for sale and the sellers have more negotiating power)


4. TERMS  Buyers will often put terms in the purchase agreement (e.g. approval of financing, home inspection, etc.)  If you are willing to accept offers with such terms, you increase the buyer pool.  The price of your home must reflect the terms.  For example, you can often negotiate a higher sale price if you are willing to accept terms that are important to the buyer (such as a longer/shorter closing date to meet their needs).  The good news is that I'm an experienced negotiator, so I'll be in our corner to protect your interests.


5. PRICE  Price is the most important factor in the sale of your house.  If you price your home too low, you leave money on the table that is rightfully yours.  If you price your home too high, your home will languish on the market and other agents will use it as a tool to seek their listings by showing better value in competing homes.  Once a house is on the market for a while, all buyers ask the same three questions:

• How long has it been on the market?

• What's wrong with it?

• I bet they're getting desperate, should we try a low-ball offer?

Failure to price your home properly can cost you thousands of dollars.  Setting the right asking price for your home is the single biggest factor that will determine the success or failure of the sale of your home.  That's where my knowledge of the market and pricing expertise come in.  I will help you choose the right price that will get you maximum exposure in the market, so you sell quicker for the most amount of money.